Loyalty

Tokenization

Tokenization can play an important role in customer relationships and loyalty, creating tokens that represent loyalty points, rewards, or other benefits for customers.

In few steps

Token creation

A business creates tokens on a blockchain that represent loyalty points, rewards, or other benefits for customers.

Token distribution

Customers acquire tokens by making purchases, using services, or performing other actions that are rewarded by the business.

Use of tokens

Customers can redeem tokens for rewards, discounts, free products, or other benefits offered by the company.

Token Exchange

Customers can also exchange their tokens with other customers, creating a customer-to-customer economy. This can improve customer engagement and strengthen customer loyalty to the company.

Examples

Airline loyalty programs

An airline could issue tokens that represent travel miles. Customers could earn these tokens by flying with the airline and redeem them for free flights or upgrades.

Supermarket loyalty cards

A supermarket could issue tokens that represent loyalty points. Customers could earn these tokens while shopping and redeem them for discounts or free products.

Credit card rewards

A bank could issue tokens that represent credit card reward points. Customers could earn these tokens by using their credit card and redeem them for rewards.

Restaurant loyalty programs

A restaurant could issue tokens that represent loyalty points. Customers could earn these tokens by dining at the restaurant and redeem them for free meals or discounts.

Technology company loyalty

A technology company could issue tokens that represent loyalty points. Customers could earn these tokens by using the company’s products or services and redeem them for benefits such as free service upgrades, exclusive products or discounts.

Main advantages

Increased Liquidity

Tokenization facilitates quick transactions and opens the market to more investors, thereby increasing liquidity.

Fractionalization

Tokenization makes loyalty investing more accessible by allowing the purchase of small fractions of an asset.

Transparency and Security

Thanks to the blockchain, tokenization offers greater transparency of transactions and enhanced security.